By Michael Miller
Alpha train your self enterprise Plans in 24 Hours is a step by step advisor for writing a marketing strategy that any entrepreneur provides to bankers, enterprise capital corporations, and different power traders. the writer explains what traders search for in a marketing strategy and indicates how you can create a plan that might lead to investment and aid.
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Extra info for Alpha Teach Yourself Business Plans in 24 Hours
If your audience is a single individual (the loan officer at your bank, for example, or a particular partner at a VC firm), write your plan for that individual. Don’t even pretend to create a plan with global application; make sure every page of your plan is meaningful to your target individual. If your audience is multiple individuals or multiple types of individuals, your job is slightly more complex. It’s possible that you’re presenting your plan to two different banks or two different VC firms, each of which have slightly different hot buttons.
Or the other search engines to do periodic searches on industry-specific terms (including the names of your competitors), just to see if anything new has popped up since your last search session. • Participate. If your industry has a trade association, join it. If your industry has trade shows or conferences, go to them. In other words, participate in everything your industry has to offer—and make sure you mingle with your peers while you’re there! • Visit. Force yourself to get out of your office and visit your major customers or the stores where they shop.
It merely means that you need to be business-like in your approach and be ruthlessly focused on achieving marketplace success in your plan. Even though you’d never tell your customers this, it’s okay (and desirable) to include in your plan that you intend to increase selling prices 10 percent a year over the next five years. That’s an accepted and acceptable business strategy, even if it wouldn’t make a good headline for your next customer advertisement. YOUR AUDIENCE IS THE AUDIENCE The only audience you should be writing for—the only opinions that really count—are the people and firms that you want to put money into your business.