Download Beyond the Low Cost Business: Rethinking the Business Model by Josep Francesc Valls Giménez PDF

By Josep Francesc Valls Giménez

Will the second one decade of the twenty first Century see the tip of the reasonably cheap phenomenon? it is going to by no means be effortless for ecu shoppers to prevent challenging the low costs that they have got turn into so used to over the former ten
years. yet over the top efforts by means of many businesses to deliver costs down may perhaps sound the demise knell for terribly low costs, as they'll easily develop into unsustainable in lots of sectors, with charges forcing them up. evidently there will
always be clients who wish decrease costs and a person should meet the call for, yet emphasis on promoting on the lowest fee attainable may possibly grow to be very costly.


Clients are constantly challenging decrease costs on the time of every buy and firms can basically react by means of lowering bills. This quantity exhibits that the single solution to do that, is to reinvent the enterprise version. New shoppers, new pricing, new manufacturers, new strategies.

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The external factors are: • The state of the economy: This plays an important role. The present grave crisis, which began with the 2008 credit crunch, not only affects those at the bottom of the heap but also the rest of the population, making everyone feel less secure. Price sensitivity soars among all social classes. • The rivalry between competitors: Here, the greater the rivalry “the more the value of the market is undermined . . (given that) pricesetting is a game but fighting competitors imposes costs on players in which the loser never benefits from having made the first move” (De Jaime Eslava, 2007:147).

10). 11). 2 Case study: Powdered detergents Powdered detergents seem to be a model case study. 11 19 Own brand Attributes associated with the name brand and the own brand Source: Synovate for Alimentaria Exhibitions. well as reducing the amount of powder used by doing smaller loads (Kantar Worldpanel, 2010). Faced with this situation, powdered detergent manufacturers, particularly the premium and medium brands, were quick to react, followed by own brands much later. The premium brands (Ariel, Wipp and Skip) could increase price over production volume.

0 and social networks • Indirect intermediaries, in which a commission is presumably added to the supplier’s price. Paradoxically, in many cases the prices are lower than those found through direct channels. • Indirect transactions, in which the price offered is the result of direct negotiation with the supplier. These prices involve discounts, coupons, or e-commerce sites that put the supplier into direct contact with consumers. • Virtual outlets that can be an online discount channel in premium-brand products are offered at a discount.

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