Download Building Communities. Social Networking for Academic by Denise Garofalo PDF

By Denise Garofalo

Social media is right here to stick. a strong social media crusade provides educational libraries with a way to show off library assets, spotlight content material and occasions, and allure scholars to pattern what the library has to provide. development groups is a instruction manual to enforce social media applied sciences for tutorial libraries. it's a consultant to making plans and enforcing a profitable social media crusade and comparing its effect. This name covers: the start of social networking within the educational context; how one can enforce use of social media applied sciences; and comparing their use. the ultimate part considers the longer term and asks: 'What's next?'

  • Provides info on easy methods to plan, combine, and determine using social media in educational libraries
  • Gives examples at the most sensible social media applied sciences to enforce in educational libraries
  • Discusses the abilities and information required within the educational library to release a profitable social media campaign

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Extra resources for Building Communities. Social Networking for Academic Libraries

Sample text

28 How to approach the implementation of social media technologies Some sample goals for an academic library’s social media networking campaign could include: ƒ to raise awareness of the library ƒ to provide useful and reliable content ƒ to connect with library users ƒ to reach new users through relationship- and communitybuilding ƒ to interact with students using tools for communication that they have already embraced ƒ to highlight new resources or services ƒ to showcase existing library resources and services ƒ to elicit feedback ƒ to provide interactive or engaging content that has a purpose – either for immediate use or to trigger a conversation ƒ to develop a library campus community ƒ to support and promote academic goals ƒ to facilitate cooperative research ƒ to demonstrate potential academic uses of social media for the campus community.

Doing so can be a helpful way of boosting interest among library users. Case Study #2 Library B is a library at a large university in western Canada, which has been engaging to some extent in social media since 2005. Library B has over twenty branches and until recently its social media presence had been managed at 54 Case studies of academic libraries and social media networking branch level, leading to an ‘ad hoc’ lack of social media strategy. A more centralized approach to social media management is now in place, with the library’s communication and marketing office overseeing and coordinating the library’s social media efforts.

Reach out to the people who come into the library and seek their opinion on what they would like to see in a library socialmedia community. Post a quick survey on the library’s web page. Send out an email to the academic campus. Staff can talk to people in the bookstore, at sporting events, and on campus. The bottom line is to strive for reaching a broad slice of the intended audience, note the suggestions, and then create a means to involve any people who are interested. Listening to the audience is a repetitive feature of building a community.

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