By Daniel Simon
This ebook provides a finished review of company structure administration with a selected concentrate on the company points. whereas fresh techniques to company structure administration have dealt regularly with elements of knowledge expertise, this booklet covers all components of industrial structure from enterprise motivation and types to company execution. The ebook presents examples of the way architectural pondering should be utilized in those components, hence combining assorted views right into a constant entire. In-depth reports from end-user enterprises aid readers to appreciate the summary ideas of commercial structure administration and to shape blueprints for his or her personal expert procedure. company structure pros, researchers, and others operating within the box of strategic company administration will reap the benefits of this accomplished quantity and its hands-on examples of profitable enterprise structure administration practices.
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Extra info for Business Architecture Management: Architecting the Business for Consistency and Alignment
How can the main messages of a strategy be explained and motivated? • How can needs for strategic changes be located? To cope with these questions, a systematic approach to strategy making is inevitable. At the core of this is a thorough conceptualization of the business motivation (capturing the strategic direction and thus constituting the way of doing business; see Chap. , strategy supports the achievement of a goal), which can provide orientation to strategists and conceptually guide them through main strategic management tasks.
Instead, setting up its own dealership network should be obvious. , advertisements, processes, incentives), if it does not want to run the risk of diluting its distinctive corporate identity. Hence, the brand has an impact on the entire enterprise and makes sure that all parts are crosslinked, thus making it an essential element from an overall architecture point of view. If this is the case, we call it a brand-oriented enterprise (cf. Baumgarth et al. 2011) in which, as will be explained below, the brand becomes a fundamental part of the business model.
Further, in relation to the role of architecture management in the strategizing process, there may still be people who do not want to “buy” the idea of using architectural thinking and practices therein as they do not see the required appetite among strategists and executives. Similar statements were made (among others) about the Internet before its rise to success though. To quote Zachman (1997), who, while referring to enterprise architecture, asserted that “in the 21st Century, it will be the determining factor, the factor that separates the winners from the losers, the successful and the failures, the acquiring from the acquired, the survivors from the others,” one should better not leave this unconsidered and wait until already being outdistanced.