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By Gaurav Bhalla

Praise for Collaboration and Co-Creation “In today’s customer-empowered global, collaboration and co-creation knowledge are severe to the longer term progress of a company…Gaurav Bhalla bargains a concrete framework and particular examples that managers can use to enforce price co-creation courses with their shoppers. A must-read for firms now not wishing to get left behind!” --Vijay Govindarajan, Earl C. Daum 1924 Professor of foreign company, Tuck university of commercial, Dartmouth collage “Collaboration and co-creation is the candy spot for rethinking how businesses should still perform advertising and marketing and innovation…Gaurav Bhalla’s ebook is particularly well timed, and gives readers a great way for construction companies round customers.” --Nicolas Mirzayantz, workforce President, Fragrances, foreign Flavors and Fragrances “Companies cannot have enough money to faux it. Customer-driven innovation has moved from the sting to develop into a middle enterprise perform. Gaurav Bhalla is helping you realize what it takes to make this shift, and never a second too soon.” --John Hagel III, Co-Chairman, Deloitte middle for the sting, and co-author, The energy of Pull “If operating your corporation turns out tougher in recent years, examining this booklet can help you already know why. it's going to additionally supply insights into how collaboration and co-creation can increase your company’s performance.” --Vince Barabba, writer, Meeting of the Minds, and Founder and Chairman, marketplace perception company “Gaurav Bhalla is after substantial video game: how the world’s prime associations are connecting and taking part with their most crucial asset – their buyers – in novel and demanding ways…This booklet is a crucial one to learn for any advertising, marketplace examine, or product innovation professional.” --Steve Howe, CEO, Passenger “Based on my study it truly is transparent that consumer co-creation is a robust driving force for reworking the selling and innovation courses of these businesses that dare to pay attention and reply. Gaurav Bhalla presents an outstanding framework to steer this approach and a wealthy set of case tales to give an explanation for why and how.” --Jacob Buur, Professor of Participatory Innovation, study Director of SPIRE, college of Southern Denmark

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First, companies and organizations need to listen to their customers, as the Suns’ managers did in monitoring online discussions among fans. Second, they need to meaningfully engage their customers, as the Suns did by creating Planet Orange. ” Finally, companies need to respond internally, by investing in co-creation structures and processes, as the Suns did in working with a core group of zealous fans and employees to build, test, and roll out the site to the broader fan community. These four elements working in concert create the capability of customer collaboration and co-creation in companies.

Aspx). His primary focus is on the study of people and technology, design collaboration, and design learning. 5. Raymond, E. (2001). The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary. Sebastopol: O’Reilly Media. 6. R. and Lutterbeck, B. (2004). Open Source Jarhrbuch. Berlin, Germany: Technical University of Berlin Press. 7. Crammond, T. (2010, February 8). Top 10 Areas where open source leads the way. IT Pro Fit For Business. uk/620266/top-10areas-where-open-source-leads-the-way/3 8.

3 As more supporters linked up with Obama on MySpace, YouTube, and Facebook, the campaign team extended its listening to these networks as well. Listening Works On November 5, 2008, Obama’s supporters were ecstatic. History was made. There was the obvious reason; Obama was the first African-American to be elected to the office of the President of the United States of America. However, there was another equally palpable, but less obvious reason. The anthem of democracy — government for the people, by the people, of the people — was ringing truer that night than it had for some time.

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