Download Customer Relationship Management in the Financial Industry: by Federico Rajola PDF

By Federico Rajola

An built-in view of IT and company strategies via prolonged IT governance permits monetary associations to innovate operations which enhance enterprise and organizational functionality. in spite of the fact that, monetary associations nonetheless face demanding situations with CRM structures in providing anticipated effects because of loss of entire company integration. elevated trade of information among buyers and the quantity of such information to be had is gradually changing into a problem for corporations, particularly in extending inner platforms to worldwide details platforms with the aim to gather and replace information on a world scale.

In this ebook, Prof. Rajola analyses assorted points of CRM platforms taking either an organizational and a technological viewpoint. He adopts a theoretical framework to unpack matters linked to the necessity for firms to combine operations and company procedures. The emphasis is then attracted to improvement of powerful CRM (and CRM 2.0) tasks by way of using illustrative case reports of profitable CRM platforms implementation within the monetary undefined. The framework followed during this ebook can be utilized through either students and executives to guage the interdependencies among operations, enterprise procedures, and CRM systems.


Show description

Read Online or Download Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation PDF

Similar strategy & competition books

Agile Management: Leadership in an Agile Environment

When you have attempted to enforce Agile on your association, you've gotten most likely realized much approximately improvement practices, teamwork, methods and instruments, yet too little approximately easy methods to deal with such a company. but managerial aid is frequently the most important obstacle to effectively adopting Agile, and restricting your Agile efforts to these of the improvement groups whereas doing an identical old-style administration will dramatically restrict the power of your company to arrive the subsequent Agile point.

Foundations of Business Information Systems

Many years in the past there have been no books on info expertise and enterprise, now there are an excellent many. so as to add to that stream demands braveness and judgment at the a part of either a possible writer and writer. Andrew Doswell and Plenum Press are justified in bringing this paintings into the industry. the most cause is that Andrew Doswell has dropped at the paintings a few basic but ambitious attributes.

Leadership Craft, Leadership Art

Taylor leads readers via creativity and how it relates to leadership followed by the 5 phases of conception at the back of the belief: 1) training, 2) time-off (or incubation), three) the spark, four) choice, and five) elaboration.

Extra resources for Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

Sample text

S. pharmaceutical industry. Strategic Management Journal, 17. Brown, W. H. (1957). Innovation in the machine tool industry. Quarterly Journal of Economics, LXXI. Carroll, J. (1967). A note on departmental autonomy and innovation in medical school. Journal of Business, 40(4). CeTIF. (2007). Extended IT Governance: il valore per la banca—Technology Outlook. Milano: Universita` Cattolica del Sacro Cuore. it. CIPA-ABI (2012). Rilevazione dello stato dell’automazione del sistema creditizio. Profili economici—Anticipazioni.

Bank performance can be measured by Return on investment, Return on equity, level of efficiency, profitability indicators, market value, market share, etc. The link between IT and business in terms of resources, management practices and processes is now more evident. Lack of understanding of the benefits associated with effective use of IT and lack of communication regarding these benefits, a not fully involved management and lack of governance of information systems are among the main causes of failure in the strategic use of IT and creation of strategic value from IT.

New York: Wiley. , & Linoff, G. (1999). Mastering data mining: The art and science of customer relationship management. New York: Wiley. , & Stalker, G. M. (1961). The management of innovation. London: Tavistock Publications. Ciborra, C. ). (1996). Groupware and teamwork. New York: Wiley. Ciborra, C. ). (2000). From control to drift: The dynamics of corporate information infrastructures. Oxford: Oxford University Press. Decastri, M. (1984). Organizzazione e cultura dell’innovazione in impresa. Milano: Giuffre`.

Download PDF sample

Rated 4.44 of 5 – based on 16 votes